Animation-Industry-Caught-in-Cleft-Stick_(Times-of-India, Hyd-Jul-12,2013)

Creativity - What it is and what it takes ?

Meaning of Creativity

Definition

Creativity is the ability to think up and design new inventions, produce works of art, solve problems in new ways, or develop an idea based on an original, novel, or unconventional approach.

Description

Creativity is the ability to see something in a new way, to see and solve problems no one else may know exists, and to engage in mental and physical experiences that are new, unique, or different. Creativity is a critical aspect of a person's life, starting from inside the womb onward through adulthood.

Although many people equate creativity with intelligence, the two terms are not synonymous, and it is not necessary to have a genius-level IQ in order to be creative. While creative people do tend to have average or above-average scores on IQ tests, beyond an IQ of about 120 there is little correlation between intelligence and creativity. Researchers have found environment to be more important than heredity in influencing creativity, and a child's creativity can be either strongly encouraged or discouraged by early experiences at home and in school.

Standard intelligence tests measure convergent thinking, which is the ability to come up with a single correct answer. However, creativity involves divergent thinking, which is the ability to come up with new and unusual answers.

Creative individuals tend to share certain characteristics, including a tendency to be more impulsive or spontaneous than others. Nonconformity (not going along with the majority) can also be a sign of creativity. Many creative individuals are naturally unafraid of experimenting with new things; furthermore, creative people are often less susceptible to peer pressure, perhaps because they also tend to be self-reliant and unafraid to voice their true feelings even if those go against conventional wisdom.

Creativity in childhood is typically assessed through paper-and-pencil measures such as the Torrance Test of Creative Thinking. These tests are designed to measure divergent thinking, such as fluency, flexibility, originality, and elaboration. Signification criticisms have been raised about these tests as measures of creativity. First is the general problem that there are no universally accepted definitions of creativity. Second, critics of creativity tests argue that these tests do not measure creativity per se but instead reflect the specific abilities that are assessed by the tests. Third, the scores on these tests often depend partly on speed, which is not necessarily a criterion for creativity. A final consistent concern relates to the scoring of creativity tests, which by definition are somewhat subjective. Thus, the reliability of such tests is commonly questioned.

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Image Resampling, Pros & Cons
Combustion Tutorial Links

Feature | Indian Animation Industry – more than just cartoons

Feature | Indian Animation Industry – more than just cartoons
Posted by Adgully Bureau | April 19th, 2011 at 8:30 am

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One of the first animated movies of Indian origins would be when Japanese filmmaker Yogo Sako collaborated with Ram Mohan, a renowned animator in India to make the animated Ramayan in 1990. When the renowned artiste Ram Mohan aspired to make an animation movie on the Indian epic with Sako in 1984, he was not given permission by the government to go ahead. This was because the government strongly felt the sacredness of the epic would be lost if a ‘cartoon film’ was created on it. This compelled Mohan to go to Japan with Sako as they were determined to recreate the Ramayana in an animated series. The movie created a revolution in the international market and showcased to the world India’s talents to make good animated movies. Although after that there were a few animated films made for the advertising world, UTV was the first corporate entity that planned animated versions of Amar Chitra Katha series in the 1990s. Unfortunately the project did not materialize and it was only after a decade Percept Picture Company (PPC) brought to India its Hanuman series of animation features – ‘Hanuman and ‘hanuman Returns’ The animation industry has come a long way since then and now is growing to be a full-fledged industry. However it is still in the nascent stages and the development has taken place only over a period of last twelve years.
Termed as one of the fastest growing industries, animation industry has seen the rapid development of technology that has enabled computer animation to be available to the masses. With the increase in broadcasting hours and growing popularity of the new media, the demand for animated content has been ever growing. Initially targeting only at children aged nine and below, the industry has been trying to churn out content aimed at family entertainment.

Ashish Kulkarni

Ashish Kulkarni, CEO, BIG Animation, said, “Some of the frustrations in animation industry would be the competition treaties that needs to be worked upon. We need to get IP creation at par with outsourcing benefits that we have. We need to get 10 year tax solidity for animation, gaming and visual effects.” “Unfortunately in the last one and half decades, India has faced this problem of wrongly positioning animation content as a kid’s genre. Many of the developing countries have also faced this problem. It has taken them 3 decades to overcome this problem. We are waiting for those kids who got exposed to animation in the early 90’s to become mothers and fathers. So in another 7 years or so, we will see the transition of this industry becoming a family entertainment,” he further added.
Kulkarni insists that the industry is here to grow, however people need to understand it is not about technology but about story-telling and film making.

Frank Foster

Enumerating the reasons as to why this is one of the fastest growing industries, Frank foster, Senior Director and COO Maya Digital Studios, Mumbai said, “Indian market will be the most rapidly growing market globally for animation for a number of reasons. India has a very good education system and it has a very strong base of digital artists and animators and more people speak English in India than in England. It has the world’s largest film making enterprise. It also has a rapidly growing young population who will eventually learn to appreciate animation more than so in the past.” The emergence of the revolution in hand held devices has further abetted the growth of the industry.

Mark Eyers

Mark Eyers, Vice President, Content, Turner Entertainment Networks Asia, Inc said, “I see enormous opportunities. It is going to continue to grow. The category is getting bigger. The advent of new media is actually adding to the growing audience. TV is not going down. I see third screen and second screen like interactive mobile getting bigger. So I see nothing but growth.” Munjal Shroff, Co-founder, Graphiti Multimedia is of the opinion that one of the key challenges is definitely the fact that there is very little in terms of government initiatives. “Some of the issues like providing tax breaks and co-production. A lot of these things have been pending for a very long time. Many people have come from the ministry and made promises but unfortunately hasn’t delivered them,” he elaborated.

Munjal Shroff

Shroff further added that in terms of infrastructure and technology, India is at par with the world. “We have the access to the same soft ware and hard ware that is available globally. We need to find the right business model. We are not producing very good content. Also the distribution network has to be right. I think the future is very bright. I think it is a question of how soon we reach that bright spot. I think it is still going to take another three to four years,” he explained.
According to the Ficci- PwC Entertainment and Media report 2008, the animation industry is estimated to grow at CAGR 24% to reach USD 0.94 billion by 2012. India has been doing really well in terms of content although the general attitude is, it can do with a much better style of storytelling by using its available infrastructure to the maximum. Also the government needs to pay more attention to this industry and provide better funds for its development and growth. Apart from these, there is nothing that can inhibit the escalating growth of this industry. | By Janees Antoo [janees(at)adgully.com]

original Source
http://www.adgully.com/media/television/feature-indian-animation-industry-%E2%80%93-more-than-just-cartoons.html

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